Patient growth
   • Needed to build patient base targeting a specific demographic

Technological adoption
   • Adopted cutting-edge 2D/3D Breast Tomosynthesis technology and needed to educate the San Antonio community on its benefits

Collateral
   • Required all new marketing collateral

Brand recognition
   • Desired increased brand recognition in local community

Patient growth
   • Created a practice target list containing prospective physician offices and visited them monthly to present marketing material
   • Accompanied physician on meet and greets throughout San Antonio introducing her to physicians who then began referring patients

Technological adoption
   • Planned and managed print marketing campaign including placing print ads in local magazines and newspapers
   • Researched and scheduled speaking opportunities to women’s groups and social clubs in the neighborhoods near the centers

Collateral
   • Created new business cards, referral pads, rack cards and trifolds with new logo

Brand recognition
   • Organized annual gratitude campaign during breast cancer awareness month
   • Facilitated speaking opportunities with local physician groups

Patient and practice growth
   • Patient growth created expansion opportunities: The Alamo Heights location expanded to two new centers in Boerne and Westover Hills
   • Created referral growth