Pediatric Urology of San Antonio

We were given the opportunity to assist in the retention of patients and the growth of referrals for Pediatric Urology of San Antonio.
SPECIALTY
Diagnosis and treatment of urologic disease in infants, children & adolescents
SERVICES WE PROVIDED
Branding, Referral Development, Website, and Educational Materials

Challenges

New Practice 
   • Physicians transitioned from another practice to form a new group
   • Referral Retention
   • Wanted to retain previous referral partners

Collateral
   • All new marketing collateral required for growth push

Referral Development
   • Needed to grow referrals to sustain new practice

MMRx Solutions

Referral Retention
   • Visited all existing referring practices and confirmed that the right information was correct and updated in EMR systems
Collateral
   • Created new business cards, referral pads, rack cards and trifolds with their updated logo
   • Created marketing collateral spotlighting certain procedures specific to each physician
Referral Development
   • Created a practice target list containing prospective physician offices and visited them monthly to present marketing materials
   • Planned and accompanied physicians on meet and greets with key providers in their geographical area
   • Facilitated physician speaking opportunities at physician partner meetings with proposed target offices
   • Worked with local sporting club to promote clients practice

Results

Referral Retention
   • Previous referrals were retained

Practice Procedure
   • Clinic and procedure time efficiency and patient service improved

Referral Development
   • Created referral growth
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