Outpatient growth
  • Physicians based primarily in hospitals sought to increase outpatient volume
  • New physicians joining the practice sought to attract outpatient referrals

Practice growth
   • Sought growth to sustain plans for a new facility

Brand recognition
   • Wanted to grow brand recognition in the community

Collateral
   • All new marketing collateral required for growth push

Outpatient growth
  • Planned and accompanied physicians on meet and greets to solidify relationships
  • Facilitated speaking opportunities at physician partner meetings with proposed target      offices in San Antonio area

Practice growth
   • Organized an exhibit at an international conference for hiring
   • Planned open house for 80 guests in the healthcare arena when new facility opened
   • Created a practice target list containing prospective physician offices and visited them monthly to present all referral and marketing materials

Brand recognition
   • Grassroots marketing campaign in local schools
   • Booked head physician on local news broadcast spotlight
    • Organized annual gratitude campaign
   • Organized a nurse’s week gratitude campaign
   • Arranged Texas IPS presence and sponsorship at local awareness run
   • Branded them as the “lung center” of South Texas

Collateral
   • Created new business cards, referral pads, rack cards and trifolds
   • Created collateral to promote procedures specific to their facilities
    • Created unique tagline

Outpatient growth
   • Fully booked the clinic schedule
   • Increase in patient referrals

Practice growth
   • Recruited eleven new providers